Julianne Winkler Smith ~ copywriter/editor, creative director, storyteller
Everyone loves a good story. And no matter your product, service, or project, there is a story to be told. But to be effective, the message must be authentic and compelling, genuinely resonating with your vision. Only then will the audience—customer, donor, stakeholder—become engaged. When that connection is made, the story will likely stick. This is when the narrative becomes persuasive and inspires action.
Every word matters. Say the right thing.